Kaplen JCC
In-House Art Director
Advertising / Brand Identity / Collateral
I arrived as the in-house art director just as the center had commissioned the redesign of its logo for the first time in many years, and shortly thereafter commenced a $25 million capital campaign. I created and implemented a brand identity using the new logo, and created fresh advertising campaigns in support of the institution’s overall multi-faceted programming. This included promoting the center’s early childhood center, renowned in-house school for the performing arts, extensive adult programming, sports offerings, special events, programs tailored to seniors, as well as a regular campaign to promote center membership to prospective new members. What can I say? It worked.
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